Launching New Products on eBaoCloud, a New Sales Campaign Solution for Insurers

November 11, 2015

Mitsui Sumitomo China Launches Overseas Travel Accident Insurance on “Single’s Day” Shopping Spree with eBaoTech’s Cloud platform

November 11, Shanghai, eBaoTech, the leading global software provider for the life and property & casualty insurance industries, announced that Mitsui Sumitomo Insurance China (MSI China) launched overseas travel accident insurance on eBaoCloud for its ”Single’s Day” (November 11) promotion campaign. From agreement sign-off to product launch, it only took about one week, illustrating the level of innovation in insurance marketing and IT operations in the digital age.

Yukitaka Ito, Chairman and President of MSI China, commented on this launch, “The number of tourists to Japan has increased dramatically in the last few years and the travel market is becoming more mature; more tourists are concerned about travel safety. As one of the top three insurance companies in Japan, MSIG is keen to provide 360-degree insurance coverage to Chinese tourists so they can enjoy their time in Japan with total peace of mind. eBaoCloud platform enables us to quickly launch overseas travel accident insurance products on social media, WeChat. The coverage includes accidental death and dismemberment, itinerary change and delay, lost/stolen or damaged baggage and travel documents, credit card coverage, and other liabilities. This product is only available on November 11, and offered to the first 1,111 customers who will travel to Japan in the next year. Besides the insurance coverage, policy holders will also get free Wi-Fi for 14 days (single trip) and travel emergency services during their trip in Japan. In the future, we will focus more on product innovation and service quality to provide better customer experience.”

Weiliang Le, CTO and general manager of Internet Insurance division at eBaoTech, added that, “In the digital age, product iteration has become really fast and new channels are emerging. eBaoCloud is designed to enable insurance companies to run their internet business quickly and at low costs. Our cooperation with MSI China proves the capabilities and values of eBaoCloud. It only took seven days to launch a new product, providing a new model and solution for insurers to carry out holiday sales campaigns. With eBaoCloud, we hope more insurance companies can make breakthroughs in sales on “Double 12” (December 12), Christmas, Valentine’s Day and other holidays, as can these e-commerce and internet giants.”

About Mitsui Sumitomo Insurance (China)
Mitsui Sumitomo Insurance China (MSI China) is a subsidiary of Mitsui Sumitomo Insurance Company, which is part of MS&AD Insurance Group. MSI China’s main business includes Property & Casualty Insurance, Short-term Health Insurance, Personal Accident Insurance, and the Reinsurance of the insurance above. MSI China has branches in Shanghai, Guangdong, Beijing, Jiangsu, Shenzhen and more will be opening soon.

Mitsui Sumitomo Insurance Company, Limited (“MSI”) was formed in October 2001 through a merger between the former Mitsui Marine & Fire Insurance Co., Ltd. (“Mitsui Marine”) and the former Sumitomo Marine & Fire Insurance Co., Ltd. (“Sumitomo Marine”). MS&AD Insurance Group Holdings’ net income in FY2014 was JPY 136.2 billon. For more information, please visit

About eBaoTech
eBaoTech’s mission is to “make insurance easy”. With more than 150 installations in more than 30 countries, eBaoTech is one of the global leaders in insurance technology. From its birth in 2000, eBaoTech has been an innovation leader at the intersection of insurance and internet. eBaoTech offers world leading insurance software solutions for both life and general insurances. eBaoTech’s hallmark is “Rapid Customer Success” (RCS), with a strong focus on delivering business value to its customers fast. Digital insurance will remain as the central theme in the coming years and eBaoTech is well positioned to be a global leading partner for insurance industry to move to the digital age. For more information, please visit

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